What it costs

The first look is free. I measure what the four assistants say about your business across a set of realistic customer questions and send you the result. No charge, nothing held back, no obligation. Email contact@signal-lock.com and say what your business does.

If the report shows something worth changing, there are three ways to go on.

Fix. CHF 1,800, fixed fee. I write the brief for the changes the report recommends: which directories and listings to be in and what to submit, the structured data your site is missing, the settings that decide whether assistants can read your pages. Your own web provider does the work, or I direct whoever does. When it's done, I check it.

Fix and re-measure. CHF 3,000, fixed fee. Everything above, plus a full re-measurement ten to twelve weeks later, the same questions asked the same way, so you see what moved, assistant by assistant, in numbers you can check.

Quarterly measurement. CHF 1,000 a quarter, twelve-month term. A re-measurement every quarter with a short readout: where you stand, what changed, what to change next. Priced the same whether or not you buy the fixes from me. If your own agency does the work, my figures judge it just as impartially. That separation is deliberate; the person measuring should never be marking their own homework.

Larger firms. For businesses with several product lines, named competitors and buyers in more than one market, the measurement is built to order: a custom question set, competitor comparison, and a map of which sources the assistants draw on. Diagnostic audits from CHF 7,500; measurement retainers from CHF 6,500 a month. Email and I'll say whether it fits before either of us spends an hour.

Prices exclude VAT where it applies.